How has your vision changed for your business and personal life over the past few months? Have you taken the time to think about how the current pandemic and economic turmoil has impacted this vision? Is it the same as it was before or completely different? Hellen Keller once said “The only thing worse than being blind is having no vision.” Even though we cannot completely know what will happen tomorrow or even five minutes from now, it is important to have a detailed image in our minds of what we want to achieve in the long-term. This may change and this is ok, too. But we must always be able to imagine how achieving our goals will look to us and the world around us. We might also imagine how it might feel to achieve those goals and how we might benefit the people in our communities.
A business vision is a crystal-clear image of the future we wish to create. It describes what our company aspires to be and how the world could be impacted, hopefully positively, by our company’s actions. If we want to consistently move toward our vision, we must know what it is, inside and out. We can ask ourselves questions to better understand this vision and in doing so, we can gain clarity on how to achieve it.
There are two main types of questions we can ask, inward questions and outward questions. Inward questions allow us to discover information about ourselves and our business. Some examples of inward questions include:
What do we do best?
What are our strengths?
What is an ideal organization and how can we be that organization?
How do we want to influence the world around us?
Outward questions lead us to uncover information about our industry and customers. Some examples include:
How is our industry changing?
What is our competition doing in response to market changes?
What are we hearing from customers about their needs?
If you answer these questions you will have a solid jumpstart on developing a vision for your business that takes into account today’s reality and consumer needs. If you want to continue building this vision and begin designing a strategy to achieve it, join the FAST TRACK Challenge beginning November 16th.
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